Don’s dynamic, entertaining presentation on “Marketing to the Mature Marketplace” has given audiences in the United States and around the world valuable knowledge and insight that simply can’t be found elsewhere.
And always, with the highest marks for style, content and delivery.
Highlights of his full 2 or 3-hour presentation include:
Section I – Inside the Mature Marketplace
The 5 Key Concepts that motivate the 50+ Mature Marketplace, Segmenting the Mature Marketplace, Cognitive Changes that Occur with Aging, What Makes the Mature Marketplace Respond
Section II – Defining Yourself in the Marketplace
Positioning Endures, What Your Customers are Looking for, The Competitive Advantage Question & Answer
Section III – The Relationship Imperative
4 Rules of Relationship Marketing, Two Kinds of Buyers, The “Father” of Relationship Marketing, The Staffing Equation, Front Office Design
Section IV – Creative Marketing Tools
Features & Benefits & Values, Direct Mail & Writing the Perfect Sales Letter, Effective Print & Broadcast Advertising, Retention Marketing, Free Media & Community Outreach Programs
Don's presentation also includes InterActive Exercises guaranteed to entertain and educate the audience.
Speakers Bureaus and Meeting Planners: Click on the words for further information, including course content, references and speaker fees.